Categories: Case StudySEO

SEO Case Study #1 – Garage Door Company

Our subject is a small mom and pop garage door company out of West Haven CT. They hired us to re-build a website in July. Our client had a modest budget so we built a site with roughly 8 pages and launched in about 30 days. We identified a few challenges.

  1. The GMB (Google My Business) listing was nowhere to be found except when you search the client’s name. We identified what we believed to be the problem. The category was listed as “Contractor” not “garage door supplier”.
  2. Even after submitting this website to Google, his website was so far down the search results, there was no way anyone was going to find his website.
  3. Locally, like most cities, there was a large amount of fake/spam GMB accounts. These were preventing our client from showing up because they had spammy names like “Garage door repair west haven”.
  4. The SEO budget was/is small so we had limited about of time to spend on this account and still be profitable.

Those we’re our four challenges. I’m going to go through each and share how we fixed these issues and the results a little over a month after starting our SEO strategy.

The GMB listing – We first changed the category. However, when we did it put a strike/line through the new category almost like it was rejecting it. I’d never seen this before so I did some research and found nothing. I then went on a few SEO forums and asked for help. Joy Hawkins was kind enough to take some time out to assist. She said she had run across this previously and it was an issue caused by an API that had rights to the account. She suggested it could be something like a Yext or Moz. She explained how to disconnect them. The combination of us doing that and myself working with Google got the problem resolved. We saw immediate results. We had optimized their GMB account so he was showing up in the #3 spot on most major searches in West Haven where they are based. Currently, now number 4 due to a spam account but we are working to have that removed.

New Website – Even though we built an SEO friendly garage door website, we hadn’t actually performed SEO on the website yet. So, the website was extremely low (no higher than page 6). Our client hired us for SEO in August. We performed our research and started working on it mid-August. We felt confident we could rank well for high traffic broad keywords in West Haven then go out further. We now have the website on page 1 for local search terms that are the broadest and highest performing keywords in the area. This happened in a very short time frame. It doesn’t always work that way and we have seen websites get a huge jump like that and fall a bit. Getting websites to rank on page one isn’t the biggest challenge. Getting them to stick is. It’s constant work. Ultimately our goal is to get to the #1 or #2 spot organically and in the 3 pack locally for all major searches.

Fighting Spam in GMB – We turned our attention to what seemed like a good amount of fake GMB listings. We submitted them for review had approximately 3 – 4 removed in West Haven. This is huge because they take up valuable real estate and my client had 25 reviews for 5-star rating. All I had to do was get him in the top 25 and he could compete. Not many competitors had as good of a reputation as he did/does. After optimizing his GMB and having the fake accounts removed he immediately ranked once we figured out the issue above with the accounts being attached his account was ranking in the top 3 for 4 of our 5 top searches. Since, we’ve had some new spam and he’s dropped to number 4. We will get him in the top two for those shortly.

Budget – Our final challenge is budget restrictions. We sell time. So if you’re budget isn’t large, we can still discuss performance, you will still see results but the results will take longer.

Check out our client’s website: Garage Door Repair


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