The evolution of marketing is exciting, but you have to stay on top of if you’re a marketing agency. Mobile phones have changed the way we shop. Recently, I pulled up Amazon for pricing matching at Best Buy and saved myself 30% off my item. A week later, my wife and were in Target and I bought my son a wallet online while my wife was shopping for school supplies. We no longer have to go to the store to purchase items, or we can go to the store to make sure we like it before buying it online. We now expect things we purchase to be delivered within a day or two, or we get frustrated.
New laws with texting and driving have forced more people to experiment with voice commands. Familiarity with voice is building trust, and now we’re seeing articles quoting stats like Comscore’s recent one which predicts that over 50% of online searches will be done by voice command on a smartphone within the next few years.
What does online shopping, speedier delivery expectations, and voice command capabilities mean for garage door companies? Well, Google isn’t the only system you have to optimize for anymore. You now have Alexa, Siri, and more. These services take your voice command and deliver results based on a knowledge base they’ve been given. Technology is continually adapting so your company must do the same in order to stay ahead of the curve.
We’re knee-deep in research to learn techniques on how to get these services to find your business. At this stage, you may be the only one if you take advantage of your competitors sleeping or too focused on Google Search and AdWords.
We’re now offering Voice Search Optimization which can be found on search results for garage door related searches. Contact us for a free consultation 404-445-3494.