As a garage door dealer, keeping up with your social media can feel like a daunting task. Selling doors, answering phones, ordering parts! It never ends! Then you’re told if you don’t do marketing, you’ll lose market share. So you dive in and start researching how to advertise your garage door company. You come across a wealth of new information and numerous words you can’t even define.
But don’t worry! Start with the simple stuff and be strategic about it. Social media is a great first step to begin your marketing campaign because it is an excellent place to advertise your garage door company cheaply and easily. When building your posts, keep these terms in mind:
- Content
- Platform
- Timing
- Consistency
We believe these four key points are important to get your garage door company the most attention. Today, we are going to explain “timing.” Facebook has some cool features to increase the visibility of your page including showing when your followers on Facebook are active on the site. Once you identify the highest traffic time for your potential clientele, you can upload your post during this window and receive more immediate attention.
Instructions:
Once on your Facebook page:
- Go to “Insights” at the top of the page
- Find “Posts” on the left hand side
- Identify the highest traffic time like in the chart
- Write your post and get ready to upload!
Social Media Channels
It can also be beneficial to invest in Instagram, Twitter, and TikTok. This gives you more outlets to post about your business. Through social media, you can show the types of products or services that you offer. It’s a way for you to develop creative content that will impress your followers. Social media can be a way for your business to develop credibility in your industry. You want to establish your knowledge on current methods or products that will show your expertise. With any social media channel, you can research the best times to post and try posting at different times to see which one gets the most engagement.
A/B Testing
Another way to experiment with social media is A/B testing. With this, you’ll post two variations of a social media post to a test audience. You can change up the picture, content, caption, and the time of day it goes out. Then you’ll look at analytics to see which post did better. Based on the results, you’ll take the post with the higher engagement and use that one. This can be a great way to figure out the types of posts that do better or experiment with other types of content.
We hope this little tip helps you get more engagement with your social media posts. If you want to chat about marketing, don’t hesitate to post in the comments or schedule a free consultation with us!
